The Importance of Keyword Research

by Garreth Dickson on May 24, 2014

We’ve all heard it, we’ve all tried it and we’ve all ignored it… keyword research. When I first decided to jump into Internet marketing to earn money on the Internet, I had no idea what a “keyword” was and struggled to make a sense out of it. After I was beginning to understand the keyword, the word “research” was kicking my heels. After I began to understand the process of research, I was absolutely horrified. The process involved with the keyword research is so tedious! Why on earth should I go through all that!

And like most of the newbies I tried to ignore it.

Keyword Research Makes a Huge Difference

It took me a year of fruitless struggle in Internet marketing before I came to understand the importance of keywords in Internet marketing. Now I am fully aware that keyword research is the key to earn money on the Internet or failure to earn money on Internet.

A keyword is simply a word phrase. It is used to get specific information about any specific issue from search engines. If I want to know about Polar penguin behavior, I would open any search engine home page and type “polar penguin behavior” in the search box. Now we can say the phrase “polar penguin behavior” is a keyword.

In Internet marketing the only thing a marketer can market is his content. The content might be his product or he can market other product through his content. He can prepare a good article and upload to a website or a blog, but how on earth will he ensure that the people who are searching are getting the exact information they wanted? How he will ensure that his content is viewed by people and his product is bought as a result?

If nobody reads his content there is no chance of a purchase and no chance to earn money on the Internet.

Search Engines Control the Virtual World

The search engines forward the content to the viewers depending on the search term and relevancy. That is why keywords are so important. Without keywords, you are merely throwing together content for only those who know your domain to see. You’re minimizing your reach and deterring the opportunity to have any financial gain via your website.

Prime object of keyword research is to determine a profitable search phrase. A profitable search phrase is the phrase people use over and over again for finding certain products, services or information. A profitable keyword is that search term which is not only highly searched but also less competitive.

Determining What Keyword Will Work

This is a process that has taken some people years to learn. How to find the perfect keyword. It does vary with each niche market. Some keyword phrases are easy to do while others are so competitive it becomes a keyword war. People will do anything to rank at the top of the SERPs for that word and you’ll find yourself struggling. This is why it is recommended to turn to words that are less competitive.

Many use long tail keywords to do this. Sure, the traffic is less but if you rank in the top 5 for 50 long tail keywords versus ranking in top 5 for 1 highly competitive keyword you’ll still receive quality traffic.

Using the Google tools to find good keywords is great. They show you the competitiveness of the keywords, they offer you information on the amount searched and it also shows you where you can wiggle in and take over the “world”. This is why it is important to do your research. Take the time!

If your main goal on the Internet is to make money, you will need to make an effort to do so. Put in the leg work from the beginning and you’ll be on the path to virtual financial success, even if it is a little slower than you may expect.

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