Outsourcing Website Content Development

by Garreth Dickson on August 1, 2014

One of the most important aspects of website development is ensuring your site includes quality content. The content of the site is important for all aspects from the titles to your “About Us” information to blogs or articles. Whether you are doing blogging, article marketing, affiliate marketing with capture pages, or other online communication initiatives, content creation can be a challenge.

Content is Key…

There needs to not only be quality, relevant content included in your site but the content should be fresh and new on a continual basis. However, many website owners are concerned with doing business and do not have the time available to devote to continually updating their site. A solution to this problem, though, is outsourcing writing tasks.

Content directly affects the amount of traffic that is directed to your site. The more content you have and the more valuable it is, your readers will stay on your site longer, return to your site and recommend it. It also increases search engine rankings. If you embark on an article marketing campaign or post your content to other sites, you increase the odds of having backlinks. A large number of backlinks will increase your search engine rankings significantly for your affiliate or online business initiatives. It is important part of any SEO strategy.

If you do not have the time to create your own content through your own writing, consider outsourcing the task. Outsourced content is simply hiring another writer to compose the content on your site. This will help the development of your site into a rich and popular site that has increased traffic and additional business.

What Are You Outsourcing? 

Before considering an outsource venue, though, you first need to know what to write about.

Create a list of topics that are relevant to your site. Then you need to find a writer to outsource to. There are many sites available where you can find a freelance writer. The cost is relatively inexpensive on a per article basis and the return on investment can be highly beneficial.

Make sure you get reviews of sites before posting your particular project. You should also ensure there is an escrow feature available to protect yourself from anyone unscrupulous.

The way this works is you agree on a price for the project and hire a writer. You pay for the project in full but it is held in escrow until the job is completed and accepted by you.

At that time the money is released to the writer.

Remember that the adage “you get what you pay for” applies to writing as well. There are many writers who do not have English as the native language and the quality of the writing will suffer. However, they are also most likely cheaper. Research the going price for the market and do not choose a writer who is the cheapest or most expensive. Also, make sure you get sample articles to gauge the writing style before committing to a writer.

Once you have your topics and articles written, you then need to determine what to do with them. Article marketing is one effective way to increase SEO and backlinks. You can also post content to your own site via blogs or forums.

This allows you to add new, fresh content to your site on a continual basis without incurring a large up front expense.

Developing your website by using relevant, new content on your site is a highly effective way to increase SEO and keep visitors to your site interested. However, with the daily operations of running a business, many website owners simply do not have the time to keep to a schedule of regular updates.

The website becomes neglected and SEO suffers as a result. Outsourcing the writing is a way to solve this problem without incurring a large expense. You can get fresh content quickly and easily.

Looking for high quality writers at an affordable rate? Woot Marketing has a team of content developers that are able to provide high quality, relevant, SEO improved content for every business and market. Get the content you need, at a price you can afford. Simply contact us today for a free consultation.

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