Twitter – Why Online Business Owners Use It

by Garreth Dickson on April 15, 2014

Have you sat in a room full of people and heard the term “Tweet” come up? Guaranteed you have. Millions of people world wide are tweeting their lives away, and it seems to be a very popular thing for online businesses now too. At first it was mind boggling, but over the past year alone, the use of Twitter in businesses is becoming a must have activity.

How Twitter Can Help a Business

No really, it can. When we first heard about Twitter, it took us a bit to understand the overall benefit of it. Over the past year, Twitter has become a resource to millions of online marketers. You have the ability to push out your promotions, to hundreds, sometimes thousands of people and hopefully some of those people push it out to their Twitter friends.

Twitter is like a domino affect. One person tweets something out, and then it gets retweeted across the Twitter-verse, if it is interesting enough to catch the attention of others. When you are a business owner trying to improve your online presence, going to Twitter is a good idea. Once you begin getting followers and getting yourself known by people, you are bound to see some connections occurring.

How to Improve Your Twitter Experience

Most people give up on Twitter fast because they aren’t seeing results. You may find you aren’t getting friends or followers as quick as you expected. This is usually because you aren’t offering people things they want to see all the time. Don’t be a robot. Tweet stuff that will make people talk, and talk back to them.

The time you spend replying to people, that could in turn become a customer, is worth it. Twitter is the online world of word of mouth. People tweet back to you, their friends see that tweet back to you, friends go check out who you are, and hopefully follow you. The time you spend interacting with others, is time you would of probably spent answering phone calls anyways.

The Do’s and Don’ts of Twitter

There are some things you’ll want to do and some things you shouldn’t do. We thought we’d be nice and tell you some of these.


  • Be social
  • Be consistent
  • Be kind
  • Be knowledgeable
  • Have fun!


  • Do not spam
  • Do not focus on just your businesses offers
  • Do not ignore those talking to you
  • Do not tweet useless information
  • Do not expect people to follow you if you don’t talk to them

These are all pretty basic do’s and don’ts, but you’ll be amazed how many people do not care and abuse Twitter beyond belief. Twitter can be a huge benefit for any business, if used correctly.

Give people what they want, a human being. Don’t be afraid to talk. Don’t be afraid to make people want to ask you questions. Make people like you by being you, unless of course you aren’t overly pleasant.

Online businesses are turning to Twitter because of the amazing social aspects of it. Twitter keeps things short and sweet. Tweets are right to the point and when you are a business owner, this is a huge benefit. You get your promotion out there in less then 140 characters, and hopefully get re-tweeted by hundreds of thousands of people throughout the world.

Incorporating Twitter into your business doesn’t have to be a difficult thing. If you find yourself stuck and in need of assistance, feel free to contact Woot Marketing for some Twitter back up. We’ve been utilizing Twitter since the beginning, and will gladly help you get more comfortable with Twitter!

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