Link Building – Quantity vs Quality
There are a lot of things that webmaster’s are led to believe when it comes to their online presence. One of the first things any webmaster will learn about is links. The power of links. The frustration of links. A websites overall power is based on links coming towards the website, but is quantity better then quality?
Quantity Could Kill You
You read that right. Over the past 5 years, the art of link building has had a huge change. Since the sudden slaughter of the Panda Effect, it is appearing the amount of links a website has will not have much affect in a website’s rankings in the search engines.
Shockingly, there are hundreds of websites ranking that have barely any link power. They instead have link relevance power. Relevant websites seem to be ruling the search engine ranks. When your website is powered by links coming from relevant websites, you will quickly discover having a handful of these will benefit you more then having thousands from irrelevant websites.
Quality Rules All
Quality does rule all. When you have links coming from high quality, niche relevant sites you are hands down going to rock it. Many are led to believe a link is a link. Sure this is how it used to be many years ago, but now link relevance plays a major role in rankings and page authority.
There are many things people will tell you to look at when it comes to finding links that will work with your website. One of the most important things to look at is the amount of outgoing links. If the website has a high external push, you won’t get much power from the website itself. Sure, the homepage may have a PageRank (PR) of 7, but this doesn’t mean you’ll receive the full power of the 7.
Make sure when you are selecting websites to have links coming from, that you try getting links from your niche market. When you have links coming from websites in your same niche market, you are instantly expanding your reach as you are relevant to that website too.
Things You Should Avoid
There are a few things you should avoid when it comes to links coming towards your website. They are as follows:
- Only going for high PR link pages
- Not having any relevant websites linking to you
- Over optimizing a few pages and ignoring the rest of your site
- Having only run of site links
- Using automated link programs
As you can see, quantity doesn’t matter as much as you thought. There are a lot of search engine optimization guru’s out there that will tell you you should spend every waking moment link building to your websites. Guess what ladies and gents, these are the guys that listened to the other guy, who charged that guy for their “services” and their companies flop usually in a year to two years time. We’ve seen it many times.
Balance Out Your Website
Have quality, relevant links going throughout your entire website. This will help distribute quality power throughout your entire website, not just a few areas of it. There is no need to have 10,000 links to one page. Especially when the majority of these links will come from approximately 100 different root domains, using the same keywords across all 10,000 links. This is known as over optimization effect and a website killer! The guy who sold you that piece of information, also probably charged you to get every piece of information he has, that is also another lie or twist of information that is useless and will murder your website.
Stop murdering your websites by following those “gurus” false information. They tell you these things so you destroy your website rankings and go to them for SEO assistance. This is called future business security. They lead you in the wrong direction, so you require their services in the near future.
For more link building information, Woot Marketing provides a huge selection of information throughout their website. Make sure to search around, find what you need and if you don’t find the answers you want take the time to contact Woot Marketing. Someone will take the time to answer your questions, without charging you hundreds of dollars!
- Published in Link Building
Developing Content That Earns
Any webmaster knows that a website is nothing without content. It is rare you enter a website that doesn’t have content on it. Many webmasters also struggle with the development of content. Sure, you can write anything and put it on your website, but will it benefit your website?
Probably not.
Content Is Everything
You’ve probably heard this hundreds of times, but ignored it. Many website owners are known to just put up whatever they can find, unaware of how damaging this can be. Content is what will make or break your website. Yes, we know it is easier to use stolen scraped content but in reality, it is stolen and has zero value to your website if it is used across hundreds of other websites.
There is an art to designing content that will benefit your website. It does vary with every niche market on the Internet, but not by a huge amount.
By developing content regularly, you will assist in getting your website cached by the search engine spiders. It is important to have an updated cache often to help with rankings. If search engines don’t cache your website often, it is unlikely your rankings will budge. This in reality, makes your site worthless.
The Proper Content Structure
Did you ever think the layout of your content would affect how people see it? Well, you should if you don’t.
When people are navigating the Internet, they want to find the answers quickly. They don’t want to be reading huge articles to find that little piece of information they wanted. Here are a few suggestions of what you should do to have a quality content structure:
- Use an appealing, relevant title
- Incorporate headings throughout the entire article, not just at the top and bottom
- Keep your paragraphs short and to the point
- Don’t ramble
- Don’t be afraid of bullet points
Optimize Your Content to Rank
No really, you MUST optimize your content. If you have a specific keyword or keyword phrase you want people to find that content with, use it. Search engine optimization (SEO) is one of the most important things when it comes to developing content that will earn you money. Don’t over use the keyword/key-phrase though as this could damage the content and make it appear to be spam content.
SEO optimization is something every webmaster and content developer needs to understand. It isn’t the hardest thing to learn, it is just hard learning how to incorporate it into your writing style. The only way you will earn money off of your content, is if people see it. You want content that the search engines will like, and attract the eye of readers. If people don’t come to your page because the content is poor and the optimization is below average, you won’t make money off of it.
Developing content that earns sounds hard, but can be easy with the right techniques. If you are new to writing content, take your time. Learn your market, and see what others are doing. The content on a website is what people see, and if no one likes it, they won’t come to your site. Make people want to read you and find what they want easily.
If you are struggling with developing content that earns, Woot Marketing does offer SEO content development. We have worked in many different niche markets and understand the fundamentals of content structure. Let us help you earn money by developing you content that earns.
- Published in Content Development
Understanding Google+
Woot Marketing had the joy of attending PubCon Las Vegas this year. The conference was jam packed full of useful and informative information that we’ve been implementing since we left. This conference is a premier search and social media event that we’ve attended several times now, and benefited every single time.
There was one session that stuck out that we knew we had to attend, and when Google reps walked up to us and told us that it was actual Google employees doing the session, we weren’t missing this. We all know Google is the god of the Internet. They run the online world, and they are the ones you want loving you.
This session was based on the fancy, yet very misunderstood, Google Plus. Yes, we’ve all heard of it. Yes, we’ve all played with it. No, not many of us have given it the chance it really needs. We ignored it, and are now questioning our ignorance and looking at things a little more deeply.
What You Can Do with Google+
Google+ seems to be a very misunderstood Google development since its initial release. It received a lot of hype, but not the traction many expected it to receive. It seemed like it was just another social media network where we’d all connect with our friends, colleagues and maybe your neighbours cat, that we are guaranteed connected with on Facebook, Twitter, and all the life sucking SM networks out there.
Since release of Google+ though, the developers behind this “new” social media network is really trying to differ themselves from the other guys. Congratulations Google, you have.
Google+ is, as they put it…
The Google+ project makes sharing online more like sharing in real life.
Features of Google+
- Simple, clean navigation
- Easy setup of accounts
- Organization of followers/following (Google Circles)
- Play Games, Chat, and Hangout (Google Profiles only)
- Photos
- Pages (more details below on Google+ Pages)
- My Profile and +1’s
- Search
Sure, these features sound similar to other social media networks, but Google has not only set the bar high with their own expectations of what Google+ will be, but they’ve also continued to out do themselves.
At the beginning of November, Google launched their latest Google+ addition, Pages. For every single Google+ account, you will have the ability to develop up to 20 pages. You can have specific circles for each specific page, allowing you to target the people you want with each specific Google+ page.
During the Google+ PubCon session, we sat and setup our Google+ Page in minutes. Would of been faster if we weren’t doing things by a smartphone. *note to self, take iPad to conferences ALWAYS!* The overall setup was a breeze.
The Google+ pages are always a great option for those looking to do more local traffic. Unlike Facebook & Twitter where you are spamming each individual person that “Like”/”Follow” you, Google+ gives you the ability to have local specific pages. Yes, this will open a lot of doors into the realms of localized search & localized marketing.
Differences Between Google+ Pages and Google+ Profiles
Google+ Pages are extremely similar to the Google profiles we’ve all been playing with the past few months, but they have some key differences that we feel you need to know:
- Pages can’t add people to circles until the page is added first or mentioned.
- Pages can be made for a variety of different entities whereas profiles can only be made for people.
- The default privacy setting for elements on your page profile is public.
- Pages have the +1 button.
- Pages can’t +1 other pages, nor can they +1 stuff on the Web.
- Pages can’t play games.
- Pages don’t have the option to share to ‘Extended circles’.
- Pages don’t receive notifications via email, text, or in the Google bar.
- Pages can’t hangout on a mobile device.
- Local pages have special fields that help people find the business’ physical location.
As you can see, Google+ Pages was the big topic of this session. When it came to Q&A at this session, one attendee asked why would they setup a Google+ Page for their business. In reality, it is a personal preference. Nothing works if you aren’t willing to work with it, just like Facebook Pages and Twitter accounts. Everything needs attention to make them worth while. Our personal thought, why wouldn’t you?
Google+ is a system that is going to be updating regularly over the next few months, as it is still fairly new. This Google+ session definitely shed some light on the confusion we were experiencing and are pleased with the information provided by the Google+ reps.
- Published in Social Media
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