Articles & Information

Developing Content That Earns

Any webmaster knows that a website is nothing without content. It is rare you enter a website that doesn’t have content on it. Many webmasters also struggle with the development of content. Sure, you can write anything and put it on your website, but will it benefit your website?

Probably not.

Content Is Everything

You’ve probably heard this hundreds of times, but ignored it. Many website owners are known to just put up whatever they can find, unaware of how damaging this can be. Content is what will make or break your website. Yes, we know it is easier to use stolen scraped content but in reality, it is stolen and has zero value to your website if it is used across hundreds of other websites.

There is an art to designing content that will benefit your website. It does vary with every niche market on the Internet, but not by a huge amount.

By developing content regularly, you will assist in getting your website cached by the search engine spiders. It is important to have an updated cache often to help with rankings. If search engines don’t cache your website often, it is unlikely your rankings will budge. This in reality, makes your site worthless.

The Proper Content Structure 

Did you ever think the layout of your content would affect how people see it? Well, you should if you don’t.

When people are navigating the Internet, they want to find the answers quickly. They don’t want to be reading huge articles to find that little piece of information they wanted. Here are a few suggestions of what you should do to have a quality content structure:

  • Use an appealing, relevant title
  • Incorporate headings throughout the entire article, not just at the top and bottom
  • Keep your paragraphs short and to the point
  • Don’t ramble
  • Don’t be afraid of bullet points

Optimize Your Content to Rank 

No really, you MUST optimize your content. If you have a specific keyword or keyword phrase you want people to find that content with, use it. Search engine optimization (SEO) is one of the most important things when it comes to developing content that will earn you money. Don’t over use the keyword/key-phrase though as this could damage the content and make it appear to be spam content.

SEO optimization is something every webmaster and content developer needs to understand. It isn’t the hardest thing to learn, it is just hard learning how to incorporate it into your writing style. The only way you will earn money off of your content, is if people see it. You want content that the search engines will like, and attract the eye of readers. If people don’t come to your page because the content is poor and the optimization is below average, you won’t make money off of it.

Developing content that earns sounds hard, but can be easy with the right techniques. If you are new to writing content, take your time. Learn your market, and see what others are doing. The content on a website is what people see, and if no one likes it, they won’t come to your site. Make people want to read you and find what they want easily.

If you are struggling with developing content that earns, Woot Marketing does offer SEO content development. We have worked in many different niche markets and understand the fundamentals of content structure. Let us help you earn money by developing you content that earns.

Understanding Google+

Woot Marketing had the joy of attending PubCon Las Vegas this year. The conference was jam packed full of useful and informative information that we’ve been implementing since we left. This conference is a premier search and social media event that we’ve attended several times now, and benefited every single time.

There was one session that stuck out that we knew we had to attend, and when Google reps walked up to us and told us that it was actual Google employees doing the session, we weren’t missing this. We all know Google is the god of the Internet. They run the online world, and they are the ones you want loving you.

This session was based on the fancy, yet very misunderstood, Google Plus. Yes, we’ve all heard of it. Yes, we’ve all played with it. No, not many of us have given it the chance it really needs. We ignored it, and are now questioning our ignorance and looking at things a little more deeply.

What You Can Do with Google+

Google+ seems to be a very misunderstood Google development since its initial release. It received a lot of hype, but not the traction many expected it to receive. It seemed like it was just another social media network where we’d all connect with our friends, colleagues and maybe your neighbours cat, that we are guaranteed connected with on Facebook, Twitter, and all the life sucking SM networks out there.

Since release of Google+ though, the developers behind this “new” social media network is really trying to differ themselves from the other guys. Congratulations Google, you have.

Google+ is, as they put it…

The Google+ project makes sharing online more like sharing in real life.

Features of Google+ 

  • Simple, clean navigation
  • Easy setup of accounts
  • Organization of followers/following (Google Circles)
  • Play Games, Chat, and Hangout (Google Profiles only)
  • Photos
  • Pages (more details below on Google+ Pages)
  • My Profile and +1’s
  • Search

Sure, these features sound similar to other social media networks, but Google has not only set the bar high with their own expectations of what Google+ will be, but they’ve also continued to out do themselves.

At the beginning of November, Google launched their latest Google+ addition, Pages. For every single Google+ account, you will have the ability to develop up to 20 pages. You can have specific circles for each specific page, allowing you to target the people you want with each specific Google+ page.

During the Google+ PubCon session, we sat and setup our Google+ Page in minutes. Would of been faster if we weren’t doing things by a smartphone. *note to self, take iPad to conferences ALWAYS!* The overall setup was a breeze.

The Google+ pages are always a great option for those looking to do more local traffic. Unlike Facebook & Twitter where you are spamming each individual person that “Like”/”Follow” you, Google+ gives you the ability to have local specific pages. Yes, this will open a lot of doors into the realms of localized search & localized marketing.

Differences Between Google+ Pages and Google+ Profiles

Google+ Pages are extremely similar to the Google profiles we’ve all been playing with the past few months, but they have some key differences that we feel you need to know:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web.
  • Pages can’t play games.
  • Pages don’t have the option to share to ‘Extended circles’.
  • Pages don’t receive notifications via email, text, or in the Google bar.
  • Pages can’t hangout on a mobile device.
  • Local pages have special fields that help people find the business’ physical location.

As you can see, Google+ Pages was the big topic of this session. When it came to Q&A at this session, one attendee asked why would they setup a Google+ Page for their business. In reality, it is a personal preference. Nothing works if you aren’t willing to work with it, just like Facebook Pages and Twitter accounts. Everything needs attention to make them worth while. Our personal thought, why wouldn’t you?

Google+ is a system that is going to be updating regularly over the next few months, as it is still fairly new. This Google+ session definitely shed some light on the confusion we were experiencing and are pleased with the information provided by the Google+ reps.