The Importance of Keyword Research
We’ve all heard it, we’ve all tried it and we’ve all ignored it… keyword research. When I first decided to jump into Internet marketing to earn money on the Internet, I had no idea what a “keyword” was and struggled to make a sense out of it. After I was beginning to understand the keyword, the word “research” was kicking my heels. After I began to understand the process of research, I was absolutely horrified. The process involved with the keyword research is so tedious! Why on earth should I go through all that!
And like most of the newbies I tried to ignore it.
Keyword Research Makes a Huge Difference
It took me a year of fruitless struggle in Internet marketing before I came to understand the importance of keywords in Internet marketing. Now I am fully aware that keyword research is the key to earn money on the Internet or failure to earn money on Internet.
A keyword is simply a word phrase. It is used to get specific information about any specific issue from search engines. If I want to know about Polar penguin behavior, I would open any search engine home page and type “polar penguin behavior” in the search box. Now we can say the phrase “polar penguin behavior” is a keyword.
In Internet marketing the only thing a marketer can market is his content. The content might be his product or he can market other product through his content. He can prepare a good article and upload to a website or a blog, but how on earth will he ensure that the people who are searching are getting the exact information they wanted? How he will ensure that his content is viewed by people and his product is bought as a result?
If nobody reads his content there is no chance of a purchase and no chance to earn money on the Internet.
Search Engines Control the Virtual World
The search engines forward the content to the viewers depending on the search term and relevancy. That is why keywords are so important. Without keywords, you are merely throwing together content for only those who know your domain to see. You’re minimizing your reach and deterring the opportunity to have any financial gain via your website.
Prime object of keyword research is to determine a profitable search phrase. A profitable search phrase is the phrase people use over and over again for finding certain products, services or information. A profitable keyword is that search term which is not only highly searched but also less competitive.
Determining What Keyword Will Work
This is a process that has taken some people years to learn. How to find the perfect keyword. It does vary with each niche market. Some keyword phrases are easy to do while others are so competitive it becomes a keyword war. People will do anything to rank at the top of the SERPs for that word and you’ll find yourself struggling. This is why it is recommended to turn to words that are less competitive.
Many use long tail keywords to do this. Sure, the traffic is less but if you rank in the top 5 for 50 long tail keywords versus ranking in top 5 for 1 highly competitive keyword you’ll still receive quality traffic.
Using the Google tools to find good keywords is great. They show you the competitiveness of the keywords, they offer you information on the amount searched and it also shows you where you can wiggle in and take over the “world”. This is why it is important to do your research. Take the time!
If your main goal on the Internet is to make money, you will need to make an effort to do so. Put in the leg work from the beginning and you’ll be on the path to virtual financial success, even if it is a little slower than you may expect.
- Published in Internet Marketing, SEO
Importance of Managing Your Virtual Reputation
Judgement and controversary are things that we all experience throughout our lives. Sometimes it’s good & other times it’s bad. Whether you’re an avid Internet marketer; a small town blogger or a huge brand there is something you’ll always want to consider, your virtual reputation.
People Will Google You!
We’ve all done it, Googled ourselves. Don’t say you haven’t because you have. Since the introduction of search engines people began trying to find ways to stump them, whether by searching for the most random thing of existence or individual people. At first, no one thought they’d find anything for their own name but a decade later it is merely impossible to stump the SERPs.
Even though you may not see the importance of how you look virtually, others will. You don’t have to have any affiliation with marketing or other Internet practices to have people looking you up either. Job interviews lead to the classic Google search & in many cases the social media creep. People everywhere use the Internet to find out everything they can about anything, especially people they encounter.
Don’t Give Them Something to Judge
Did you ever think you’d have control over what people see when they search your name, business name or brand? You’d be amazed at how many people do not look at this information ever. Taking the time to know what is coming up when people are searching you is important. Who really wants that photo from 10 years ago of you & your then young friends being dingbats out having some fun? I know I wouldn’t.
Taking control of how people see you instantly can be easy with a little effort. Give them something you want them to see, whether it’s a feature about how amazing you are wrote by someone else or having all your social media appear right away.
Manipulating the Search Engines
There are steps you can take to put the good things at the top and the bad things no where in sight when it comes to reputation management. If the bad outweighs the good, I think it’s time you reconsider your processes and attempt being a nicer person/business.
This isn’t really manipulating versus encouraging higher placement of the quality, want people to see stuff. Some ways you can increase your rankings for reputation management include:
- Link building
- Social media shares
- Content updates
- Get updated cache dates
You want to do these things on the lower ranked items to give them a push closer to the top.
For example, when you search WOOTMarketing in Google, you’ll instantly see our social media profiles. Usually this happens very easily but as your popularity builds this could change drastically.
Now, do a search for WOOT Marketing Scam. You’ll be pleasantly surprised that the results showing are quality results. The first 5 results relate to us including a previous article we wrote, Avoiding the Internet Marketing Scam.
Businesses should continuously monitor their reputation on the Internet, just as much as individuals. People can post anything on the Internet to destroy another individual or business, so monitor it. Don’t let yourself give a bad impression right away and manage how you look online.
Are you in need of reputation management or learning how to manage your own reputation online? Simply contact us for more information on how we can help you with your virtual reputation today.
- Published in Internet Marketing
The Difficulties of Affiliate Marketing
There is one method of website monetization that has attracted attention from thousands throughout the United States, UK and Canada, affiliate marketing. Many are led to believe it is a quick and easy way to start making money online, but little do they know this is not actually the truth. There is much more to affiliate marketing then just throwing up a few banners and promotions.
The Hidden Secrets
With the vast amount of secrets behind affiliate marketing, it is hard to know if you’ll be successful or not with it. Affiliate marketing is one of the more complicated and stressful methods of website monetization. You have probably seen the ads, make money quick now. We’ve all seen those ads. The companies claiming if you put their stuff on your website you’ll be making money over night.
Sadly, this is completely false. It is rare for someone to make money over night, unless they’ve already optimized their websites and already ranking, and now decide to put the affiliate marketing side of things up. Most people find it can actually take months before they see a penny from this method. It can of course be very frustrating and a big cause of many not following through with it.
Affiliate marketing takes time. It takes lots of work hours and lots of patience. Without dedicating yourself to either, you will not get anywhere.
Biggest Lies of the Internet
Some of the biggest lies on the Internet appear when you’re being told about affiliate marketing. Many are led to believe you’ll make millions, you won’t have to do much work. Sorry ladies and gents, this is far from the truth. Making junk loads of money will depend on you and the amount of effort & time you’re willing to commit. It will also depend on the companies you decide to work with. Some will not have high ratio sales while others will. This is where doing some company research will be beneficial.
As for the not having to work much. This is completely untrue. Sure, after you’ve developed yourself and have everything streamlined the work load may seem like less, but you will never have the ability to stop for good. Affiliate marketing takes a lot of updating and a lot of effort. If you decide to stop working then you may find yourself slowly depreciating.
It is disappointing that there are so many lies on the Internet when discussing affiliate marketing. It however is common because it is a part of the Internet marketing world that is highly competitive and something many are hoping to be successful at.
Top Difficulty of Affiliate Marketing
The biggest issue experienced in affiliate marketing is the money making aspect. The only way you are going to make decent amounts of money is if you have decent rankings. To get decent rankings you will be doing endless amounts of work, tons of SEO and tons of headaches.
Making money online is said to be easy, but in reality it is not. There are some people who have been working online for over 10 years and still struggle. Everything depends on the quality of website you have and the amount of time you are willing to dedicate.
- Published in Internet Marketing
Avoiding the Internet Marketing Scam
There a hundreds of people online “teaching” Internet marketing to help website owners and web masters develop a better understanding of marketing on the Internet. Sadly, it is hard to determine who is providing the right information, and who is just trying to make a few extra bucks off of those new to the online business world. It can be hard at first to determine who the “scammers” are and who the real people are.
WOOT Marketing thought we’d take the time to explain to you how to pick out the scammers from the real guys, hopefully saving you hundreds of dollars on information that you can actually find for free.
How to Spot a Scammer
Scams are literally everywhere on the Internet. Millions of people are taking advantage of others want to learn, and making hundreds of thousands of dollars off of those buying in.
When you do a search online for ‘internet marketing strategies’ you are right away going to be presented with multiple websites trying to offer you the best information out of everyone. Sadly, a lot of these “marketers” are only at the top because they’ve really pushed their pages to rank for ‘internet marketing strategies’ and a lot of the pages have useless information.
Key Signs of a Scam
The following are the top signs that you are entering into a scam. Over the years of learning things ourselves, and seeing what others are trying to teach, it is amazing how many people will not notice the scam at first, until they are scammed.
- Instantly wants you to buy their eBook/product/services
- Doesn’t show email address/phone number anywhere on website
- States you can earn over 6 figures in a year
- Have to sign up to receive the secrets
- Sounds too good to be true
Okay, sure. These signs are pretty basic, but you’d be amazed how easy it is to point these out if you know what to be looking for. When you have zero ability to contact a company or even find their information to contact them, you can’t pull out, meaning you could find yourself in a bind for revoking a paid subscription if you’ve paid to join in.
When a company states that they can help you earn over 6 figures in less then a year, walk away. No person in their right mind will guarantee you that you’ll earn that much. That is just a law suit waiting to happen. Sure, it could happen but it isn’t something anyone can guarantee but yourself.
This is also true with websites requesting you to register to receive free information in your email. If you can’t find any of the above items, do not give them your information. They are probably selling it to other companies, making money off of you.
Protect Yourself from the Scams
Best way to protect yourself from any scam, is to avoid all things that sound too good to be true. There are a lot of ways to make money on a website, but the ways that sound absolutely fake and unrealistic, guaranteed are.
If you are worried something might be a scam, but don’t know how to tell, do not hesitate to contact us and ask us. There is a lot of things out there that are scams, and we want to help protect you from them. Internet marketing is something everyone is wanting to learn, and there are many scammers out there taking advantage of those wanting to learn. Most of the information you need is available online, for free. Stop paying into the scams and start protecting yourself.
- Published in Internet Marketing