The Importance of Keyword Research
We’ve all heard it, we’ve all tried it and we’ve all ignored it… keyword research. When I first decided to jump into Internet marketing to earn money on the Internet, I had no idea what a “keyword” was and struggled to make a sense out of it. After I was beginning to understand the keyword, the word “research” was kicking my heels. After I began to understand the process of research, I was absolutely horrified. The process involved with the keyword research is so tedious! Why on earth should I go through all that!
And like most of the newbies I tried to ignore it.
Keyword Research Makes a Huge Difference
It took me a year of fruitless struggle in Internet marketing before I came to understand the importance of keywords in Internet marketing. Now I am fully aware that keyword research is the key to earn money on the Internet or failure to earn money on Internet.
A keyword is simply a word phrase. It is used to get specific information about any specific issue from search engines. If I want to know about Polar penguin behavior, I would open any search engine home page and type “polar penguin behavior” in the search box. Now we can say the phrase “polar penguin behavior” is a keyword.
In Internet marketing the only thing a marketer can market is his content. The content might be his product or he can market other product through his content. He can prepare a good article and upload to a website or a blog, but how on earth will he ensure that the people who are searching are getting the exact information they wanted? How he will ensure that his content is viewed by people and his product is bought as a result?
If nobody reads his content there is no chance of a purchase and no chance to earn money on the Internet.
Search Engines Control the Virtual World
The search engines forward the content to the viewers depending on the search term and relevancy. That is why keywords are so important. Without keywords, you are merely throwing together content for only those who know your domain to see. You’re minimizing your reach and deterring the opportunity to have any financial gain via your website.
Prime object of keyword research is to determine a profitable search phrase. A profitable search phrase is the phrase people use over and over again for finding certain products, services or information. A profitable keyword is that search term which is not only highly searched but also less competitive.
Determining What Keyword Will Work
This is a process that has taken some people years to learn. How to find the perfect keyword. It does vary with each niche market. Some keyword phrases are easy to do while others are so competitive it becomes a keyword war. People will do anything to rank at the top of the SERPs for that word and you’ll find yourself struggling. This is why it is recommended to turn to words that are less competitive.
Many use long tail keywords to do this. Sure, the traffic is less but if you rank in the top 5 for 50 long tail keywords versus ranking in top 5 for 1 highly competitive keyword you’ll still receive quality traffic.
Using the Google tools to find good keywords is great. They show you the competitiveness of the keywords, they offer you information on the amount searched and it also shows you where you can wiggle in and take over the “world”. This is why it is important to do your research. Take the time!
If your main goal on the Internet is to make money, you will need to make an effort to do so. Put in the leg work from the beginning and you’ll be on the path to virtual financial success, even if it is a little slower than you may expect.
- Published in Internet Marketing, SEO
Understanding Your Website to the Minute
Understanding your websites traffic is something that in many cases can be very hard to translate. There is so much information all sitting in front of you, but determining how to use it to benefit your business/website can be confusing. In this post we are going to discuss how to determine when your site is actually getting traffic. Knowing when your readers are reading is important, and also a great way to distribute those posts during peak hours.
Posting Windows of Opportunity
Many wouldn’t consider times when it comes to the actual time their blog posts go live, but did you know this could actually play a major role in the popularity of your posts?
The time you post your content will vary with every single site you own. If you’re like us, you got several different websites, in several different niche markets that attract various groups of people. Some websites may have increased traffic at night, while others may be during the day. Every website is different, so don’t expect the time to be the same for each website you create.
During your peak hours, this is your posting window. This is when the opportunity to get seen by your readers is increased and they are more likely to take action. Your posting window can play a big role on your overall success. If you’re not providing your readers with something during these hours, what are they going to do? Go to a different website of course.
The Window is Larger Than It Appears
One thing you shouldn’t feel is that you have to post at the extra same time each and every day. This is one thing that has been very misleading to website owners and bloggers for years. You don’t need to have a new post up every day. Yes, it can be great to have a new post up daily, but is this benefiting you any?
Providing your readers with quality content several times a week versus mediocre content daily, in some cases multiple times a day, could be beneficial for you. Keeping your website content at a quality level will increase your chances at success compared to the people who post about everything under the sun.
The timeframe that you should post in isn’t actually going to be one specific hour. Throughout your day, there will be various jumps. Spread your posts out and don’t stick to the same time everyday.
What Time is Your Site Getting Traffic?
Alright, now to the holy grail question; how do I know what time my traffic is higher than others? Well ladies and gents, this is where your analytics will come in handy. Most people look at their analytics by the day, week or month. When you’re trying to determine hours of popularity, change this to hourly.
The hourly view will show you the various points throughout your days that are slow, medium and high. It is easily seen in the graphs and with a little hovering you will soon know what time your website is getting the most traffic.
Not all analytics will provide this information, but Google Analytics does and allows you to see for more than just a few days. You can see a month of traffic in a graph down to each hour of the day.
The graph will look something like this:
Google Analytics by the Minute
Now, everyone’s graph will look different as we stated already. The amount of traffic your website receives will be different for every website, even if they are in the exact same niche market and similar topics. It all plays on your social media referrals and the traffic you receive from the search engines.
It’s time to take control of your website and understand it by the minute. Your analytics provides more then just the popular content and keywords. Put it to work and learn all you need to know about your website and when people are actually hanging around!
- Published in SEO
What Is SEO?
We thought we’d start our SEO section off with a bang. Many of you who are new to the online world will hear the term “SEO” a lot if you are starting an online business or a website dedicated to a certain niche market. It is something many are confused about and hunt for days to get all the information they can to understand it fully. WOOT Marketing thought, instead of allowing you to hunt for endless hours, we’d provide you some information on what SEO is.
What is SEO?
SEO, also known as search engine optimization. When you search in Wikipedia SEO you will be provided one of the shortest and to the point descriptions of what SEO is… the process of improving rankings in search engine results.
Very simple, very forward and very correct. SEO is a process utilized by website owners to improve their website rankings in the many search engines out there. Now, this doesn’t really give you much to work with however. If you are trying to learn about SEO, you are of course trying to learn how to use SEO to benefit you. Anyone could easily figure out that SEO is based around search engines, since it is search engine optimization if you are actually typing out the whole term.
Where Do You See SEO?
You’d be amazed at where you are actually seeing a websites SEO if you are new to the online world. Most people don’t realize that when they are searching online, they are searching things websites actually optimize their websites for so you can find them. Here is an example of what one might search for online…
Example
In Google, a person searches for “How to Change a Baby’s Diaper”… and they are then shown the first ten results that Google has discovered, that are most relevant to what you want.
As you can see by the results provided, the wording you used brings up pages that have used a lot of the words you have. When you search “How to Change a Baby’s Diaper”, this is known as a keyword phrase or key phrase. Website owners optimize their websites/webpages for a wide variety of things so that people can find their pages. By using specific keywords and phrases in titles and page descriptions that people would use to find them, they are optimizing their websites to be found.
SEO is seen in search results and on websites using internal link building, and also throughout the Internet on other websites linking to other websites. When you do a comment from another website and have it linking back to your website, you are usually using anchor text (Name), the website URL, and your email. The anchor text becomes your SEO, as it is what the search engines will see, and also what others will see if they read through that websites comments.
SEO is however most commonly seen in the search engines. The title of a page and the description of the page are the most commonly used areas for search engine optimization, as this is what the search engines pull to allow others to find your websites.
Do You Need to Use SEO?
Yes, yes you do. If you own a website that you want people to see and be able to find in the search engines, you do need to use SEO. Don’t waste your time hiring a mister know it all though to do it for you. SEO is one of the easiest things to learn when it comes to website development, and as you begin doing it, you’ll find yourself getting more comfortable with it.
SEO is a highly recommended item to know, whether you are a website owner, a content developer or a website developer. It is used everywhere on the Internet, everyone practices it and if it is a piece of knowledge you have, you are ahead of the game compared to many. Even though it is fairly simple to learn, it is something that is commonly ignored and not used because of its simplicity.
If you want to keep learning more about SEO, feel free to contact WOOT Marketing or watch this website for further information. It is something we will continually write about so you can get all the knowledge you need to utilize SEO at its utmost potential.
- Published in SEO