Stop finding yourself lost in the social media realms and get the information you need from Woot Marketing now. We will continuously add in more social media information as we get new techniques. Social media is becoming the way of the online future, so learn it now!

Facebook Page Analytics – Knowing the Markets You’re Reaching

Facebook and many other social media avenues are taking the world by storm. They’re becoming one of the top used applications on smart phone devices, computers and tablets. It is rare to meet someone who isn’t apart of a social media platform and even more rare to not find businesses on them too.

As the popularity of Facebook continues to grow, businesses and website owners are becoming even more sucked in to the Facebook pages realms. Many create these Facebook “pages” in hopes to get likes from all over the world and have thousands upon thousands of fans. When you’re starting to grow and seeing more people on your Facebook page, you’ll also notice more data is appearing in the Facebook Insights, which is Facebook pages analytics for your specific fan page.

Many don’t really look over these analytics excessively like we do with Google Analytics and Bing Analytics, but should we be?

Facebook Pages Insights Information

You’d be amazed at the data recorded by Facebook within the Insights area. Many are just trying to get a large amount of likes and comments on specific posts, but did you know you could cater your page even more to specific countries & regions by simply checking out your Insights?

Facebook Insights provides a wide array of information including:

  • Gender & Age
  • Country Location
  • Top Cities
  • Top Languages
  • Unique Users by Frequency
  • Like Sources
  • Page Views
  • Tab views

When you’re attempting to increase the number of fans you have on your Facebook Page, this is an area you will want to review. Having the ability to know where you’re being accessed from can play a major role on your overall fan like success.

By doing relevant posts to popular regions, you’re more likely to grab attention of your readers. You are providing relevant information & posts to their region, meaning they’ll like the post and their friends could also see it & like it too.

The following is an example of a Facebook Pages Insights screen. As you can see, it is displaying a good amount of information all specific to your own Facebook Page.

*Information blacked out for privacy purposes and varies for each individual Facebook Insights screen.

Increasing Your Insights Reach

Another thing you’ll be able to benefit from with the Facebook Insights is determining countries and cities you want to reach that are lower. You may have a small handful of people in these regions but want to increase it. The insights allows you to see where your fans are located and gives you the opportunity to increase the numbers by providing these regions information they want.

You can view your insights information for quite a few months allowing you to see the increase and decrease of data being pulled. This allows you to gauge if your processes are working or not, giving you the necessary testing information to continue successfully.

Knowing the markets you’re reaching can play a major role in your success as a Facebook Page owner. This information gives you a lot of knowledge for who is liking you and where they are from. You can cater to your popular regions as well as introduce smaller regions to you by simply posting relevant information on your Facebook Page regularly.

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Twitter – Why Online Business Owners Use It

Have you sat in a room full of people and heard the term “Tweet” come up? Guaranteed you have. Millions of people world wide are tweeting their lives away, and it seems to be a very popular thing for online businesses now too. At first it was mind boggling, but over the past year alone, the use of Twitter in businesses is becoming a must have activity.

How Twitter Can Help a Business

No really, it can. When we first heard about Twitter, it took us a bit to understand the overall benefit of it. Over the past year, Twitter has become a resource to millions of online marketers. You have the ability to push out your promotions, to hundreds, sometimes thousands of people and hopefully some of those people push it out to their Twitter friends.

Twitter is like a domino affect. One person tweets something out, and then it gets retweeted across the Twitter-verse, if it is interesting enough to catch the attention of others. When you are a business owner trying to improve your online presence, going to Twitter is a good idea. Once you begin getting followers and getting yourself known by people, you are bound to see some connections occurring.

How to Improve Your Twitter Experience

Most people give up on Twitter fast because they aren’t seeing results. You may find you aren’t getting friends or followers as quick as you expected. This is usually because you aren’t offering people things they want to see all the time. Don’t be a robot. Tweet stuff that will make people talk, and talk back to them.

The time you spend replying to people, that could in turn become a customer, is worth it. Twitter is the online world of word of mouth. People tweet back to you, their friends see that tweet back to you, friends go check out who you are, and hopefully follow you. The time you spend interacting with others, is time you would of probably spent answering phone calls anyways.

The Do’s and Don’ts of Twitter

There are some things you’ll want to do and some things you shouldn’t do. We thought we’d be nice and tell you some of these.

Do’s

  • Be social
  • Be consistent
  • Be kind
  • Be knowledgeable
  • Have fun!

Don’ts

  • Do not spam
  • Do not focus on just your businesses offers
  • Do not ignore those talking to you
  • Do not tweet useless information
  • Do not expect people to follow you if you don’t talk to them

These are all pretty basic do’s and don’ts, but you’ll be amazed how many people do not care and abuse Twitter beyond belief. Twitter can be a huge benefit for any business, if used correctly.

Give people what they want, a human being. Don’t be afraid to talk. Don’t be afraid to make people want to ask you questions. Make people like you by being you, unless of course you aren’t overly pleasant.

Online businesses are turning to Twitter because of the amazing social aspects of it. Twitter keeps things short and sweet. Tweets are right to the point and when you are a business owner, this is a huge benefit. You get your promotion out there in less then 140 characters, and hopefully get re-tweeted by hundreds of thousands of people throughout the world.

Incorporating Twitter into your business doesn’t have to be a difficult thing. If you find yourself stuck and in need of assistance, feel free to contact Woot Marketing for some Twitter back up. We’ve been utilizing Twitter since the beginning, and will gladly help you get more comfortable with Twitter!

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Understanding Google+

Woot Marketing had the joy of attending PubCon Las Vegas this year. The conference was jam packed full of useful and informative information that we’ve been implementing since we left. This conference is a premier search and social media event that we’ve attended several times now, and benefited every single time.

There was one session that stuck out that we knew we had to attend, and when Google reps walked up to us and told us that it was actual Google employees doing the session, we weren’t missing this. We all know Google is the god of the Internet. They run the online world, and they are the ones you want loving you.

This session was based on the fancy, yet very misunderstood, Google Plus. Yes, we’ve all heard of it. Yes, we’ve all played with it. No, not many of us have given it the chance it really needs. We ignored it, and are now questioning our ignorance and looking at things a little more deeply.

What You Can Do with Google+

Google+ seems to be a very misunderstood Google development since its initial release. It received a lot of hype, but not the traction many expected it to receive. It seemed like it was just another social media network where we’d all connect with our friends, colleagues and maybe your neighbours cat, that we are guaranteed connected with on Facebook, Twitter, and all the life sucking SM networks out there.

Since release of Google+ though, the developers behind this “new” social media network is really trying to differ themselves from the other guys. Congratulations Google, you have.

Google+ is, as they put it…

The Google+ project makes sharing online more like sharing in real life.

Features of Google+ 

  • Simple, clean navigation
  • Easy setup of accounts
  • Organization of followers/following (Google Circles)
  • Play Games, Chat, and Hangout (Google Profiles only)
  • Photos
  • Pages (more details below on Google+ Pages)
  • My Profile and +1’s
  • Search

Sure, these features sound similar to other social media networks, but Google has not only set the bar high with their own expectations of what Google+ will be, but they’ve also continued to out do themselves.

At the beginning of November, Google launched their latest Google+ addition, Pages. For every single Google+ account, you will have the ability to develop up to 20 pages. You can have specific circles for each specific page, allowing you to target the people you want with each specific Google+ page.

During the Google+ PubCon session, we sat and setup our Google+ Page in minutes. Would of been faster if we weren’t doing things by a smartphone. *note to self, take iPad to conferences ALWAYS!* The overall setup was a breeze.

The Google+ pages are always a great option for those looking to do more local traffic. Unlike Facebook & Twitter where you are spamming each individual person that “Like”/”Follow” you, Google+ gives you the ability to have local specific pages. Yes, this will open a lot of doors into the realms of localized search & localized marketing.

Differences Between Google+ Pages and Google+ Profiles

Google+ Pages are extremely similar to the Google profiles we’ve all been playing with the past few months, but they have some key differences that we feel you need to know:

  • Pages can’t add people to circles until the page is added first or mentioned.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web.
  • Pages can’t play games.
  • Pages don’t have the option to share to ‘Extended circles’.
  • Pages don’t receive notifications via email, text, or in the Google bar.
  • Pages can’t hangout on a mobile device.
  • Local pages have special fields that help people find the business’ physical location.

As you can see, Google+ Pages was the big topic of this session. When it came to Q&A at this session, one attendee asked why would they setup a Google+ Page for their business. In reality, it is a personal preference. Nothing works if you aren’t willing to work with it, just like Facebook Pages and Twitter accounts. Everything needs attention to make them worth while. Our personal thought, why wouldn’t you?

Google+ is a system that is going to be updating regularly over the next few months, as it is still fairly new. This Google+ session definitely shed some light on the confusion we were experiencing and are pleased with the information provided by the Google+ reps.

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